Well, I have finished my simulated client project! It is a thirty second advert for insect repellant. The idea was to have the viewer as the insect, which in the eventual case was a fly. The insect is watching as a man is trying to kill kill it. It escalates from him using a bit of paper, to a magazine, a frying pan, a baseball bat, a flame thrower and then a chain saw! Eventually he uses the Raid can... "The Kinder Killer"!!!
I had to shoot this commercial twice. The first attempt was not good enough to make the final ad. The story was not really very consistent, and I wasn't 100% happy with the way that the shots had turned out. I am glad that I shot it early, as there was a learning curve that I had to go through to get to the final product. I had time to re-plan the commercial, and of course re-shoot.
This was also my first time working with apple Color. This is a great new piece of software included in final cut studio 2. It pretty much allows you to do anything with the colour in your projects. I wanted to make the ad look quite dark and grungy, and make it look more like it was shot on film than on HD.
You can watch the ad HERE.
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